300 dpi images turn fuzzy when export as interactive or screen res pdf

Hi, my print brochure is fine, sharp, linked etc. But when I try to export as interactive pdf or screen res pdf, for online purposes, my clean logos and pix turn nasty. Do I need to change them individually to 72dpi and change them to rgb (i thought the export process did this automatically)? Thanks in advance to any answers.

If you choose File > Export > Adobe PDF (Interactive), the default is 72 ppi, but you can set it to a higher value. All images will automatically be convert to RGB, with, I believe, an sRGB profile, according to Dov.

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