Aperture 3: Losing quality when exporting to jpg

I'm downloading raw (nef) images to my hard drive from a Nikon D7000 then importing into Aperture 3. I make changes mostly with Enhance within Aperture 3 and using the Color Efex Pro 4 plug-in. Looks great in Aperture and if I export using any of the tiff options. Quality remains the same. But if I export to jpg (any of the options) or open the tiff in Photoshop Elements and convert to jpg I loose quality. The photo looses sharpness. I have a tif and jpg side by side and the difference is huge. I want to upload to my website so therefore need to use jpg but I'm hating how poor the quality is.
Any suggestions? I see other people are having similar issues.
Thanks!

How are you viewing the exported JPG?  What is the size of the JPG file?
If you open it in Preview and then go to Tools->Show Inspector you'll get some info on the makeip of the file.
Here is an example of an exporte JPG at quality 12 and original size:
Whats your's look like?

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