Can I Integrate My Database with BC Email Functionality?

I would like to set up automated marketing so anyone who is added to our database receives a series of emails based on their creation date in the system, as well as custom parameters.
For example, anyone added to our database in the past 24 hours who just had a Yelp review would receive one email series, someone added to the database in the past 24 hours who just ran a Groupon would receive a different email series.
Is there any way to:
Link my database to my BC database so I can run scripts to import the updated contacts each night?
Create a loyalty program based off a combination of standard and custom parameters?
Please let me know if you need any clarification about anything I'm asking.
Thanks!

Hi,
The only option I can think of on top of my head is to use our API calls to connect to your external DB to pull contact details which you can perhaps gather and import into a mailing list within BC to use for sending newsletters to. 
- http://kb.worldsecuresystems.com/635/bc_635.html
To be honest not sure if this will fully work to your requirements.  You might want to reach out to some of our certified custom implementors to seek possible solutions if feasible via BC. 
http://www.twoblokeswithapostie.com/ (Ask for Mario)
http://bcgurus.com/
http://simpleflame.com/
Kind regards,
-Sidney

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