Can't redeem an app

A software developer has given me a promo code to redeem a free copy of his app in the Mac App Store, but the process isn't working.  I am logged into the Mac App Store...click on "Redeem" under "Quick Links" and put in the code and get the following message: "The offer associated with that song code has expired".  He gave me a different code to try and I get the same results.
First of all, it's not a song...it's an app and I'm in the Mac App Store, not iTunes.  I've purchased from the MAS before and I'm definitely logged in.  Any suggestions?

I have not purchased this app before.  My wording may have been confusing because I said "I've purchased from the MAS before" meaning I understand how it works.  My point is this is a redemption code for an "application" and not a "song"...so why the weird message when I try to redeem it.

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