Degraded Text Image Quality with Reader 9

I upgraded to Adobe Reader 9, which I use to open an online daily publication. However, with Reader 9, print quality of this publication (an online newspaper) is now severely degraded, to the point where I have to enlarge the image to about 400% in order to make it legible. Before contacting the publication, (whom, I'm sure, will say it isn't their problem), I am posting the question here to find out if anyone else is experiencing this same issue and, if so, is it something which can be fixed?

Unfortunately, it's a subscription-only publication, vailable only by online ID and password

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