Export for AppleTV - Settings messed up?

I have done it this way before (at least I thought this is how I did it):
File - Export - Using Quicktime Conversion - Format (Apple TV) -- name it and go...
Then drag this file to iTunes, and all is great... I can watch it on my iPhone or my AppleTV.
Last week I messed around with different export settings trying to get a short video small enough to email.
Now when I do the File-Export-etc to get a video into iTunes, the video's aspect ratio is messed up - it looks like it's squishing the 16:9 video into 4:3 - as if I have somehow messed up the preset for AppleTV.
My normal process is that I export 1 for iTunes to watch on my AppleTV, and I export 1 (File-Export-Quicktime Movie (self contained)) to keep as a "master" to burn DVDs, etc if I ever need to.
The "master" is in the correct aspect ratio, so I don't think it's something in the project - it won't play back on my computer, but that is another whole discussion, that I think is computer power related - see https://discussions.apple.com/message/16176561#16176561 if you want more info on that part.
How can I verify the settings that the AppleTV preset is using? Or should I be doing it another way?

anyone?

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