Export to jpg - limit file size vs resize to fit - best option or same?

Hi,
Sorry if this has been asked before, I take a large number of event images and the usual client request for images being sent to the press is image size rather than resolution, dimensions or other requirements.
Clearly in LR3 if the client has requested 3MB jpg the easy option is to after processing take my Canon 5d mkii RAW file and just hit export to max 3MB jpg.
My question is is it better - ie image quality better - to export by resizing longest edge to approx 3000 px and exporting to jpg which results in a similar file size, though different pixel dimensions? Or are they effectively the same?
Any thoughts?
Many thanks in advance on best practice....
Cheers,
dxbluey

To tell you the truth, a client asking for a 3MB JPG is a very meaningless thing to do.
Any time you are changing the number of pixels on a side, you are changing the image quality. Any time you are forcing the photo to be a certain size in MB other than the maximum, you are accepting a certain reduction in image quality. Which is worse? It all depends on the original, and how much change you are asking for.
So, that's my answer ... IT ALL DEPENDS.

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