Help With Creating 'Hi-Res' PDF Document?

Hi
I am needing to meet a deadline tomorrow in supplying a magazine publication with a trade advert for my business.
The magazine editor tells me he requires my advert to be emailed to him in 'HI-RES PDF FORMAT, 300 DPI'.
Currently, my advert is a simple MICROSOFT WORD document, which is printed out for flyers etc. It is acceptable quality for my needs. I have very little knowledge at this point of making my advert into 'HI-RES PDF'.
However, I do have access to ADOBE ACROBAT V9.0 PRO EXTENDED, and understand I can use this to create the document that is required?
My main questions at this point are, where do I begin researching how to turn my current WORD document into the '300 DPI HI-RES' picture that is required? What is the process involved? How do I go about 'creating a hi-res picture' from my humble Word document?
What I don't understand at the moment is, the difference between me emailing the magazine my Word document in its current .doc form, and needing to involve Adobe Acrobat to achieve 'best quality' HI-RES/300 DPI. Do I need to make my Word document into PDF to improve its quality?
Totally new to this, would greatly appreciate any help/advice.

I wish I had more time to spend getting up to speed on these issues, unfortunately the deadline looms tomorrow [new business, urgent last minute advertising and all that]. I expect to have a genuine hi-res advert ready for next month's issue - in the meanime, Aandi, how would you recommend I best go about things from what I have, or can modify/recreate fairly quickly?
Guidlines given by magazine publication: 'Hi-Res PDF Document, 300DPI, 12cm W x 9cm H
OK, my advert in Word is mostly black text on a white background, and there is a colour picture in it [to help illustrate my services]. So the picture is not 300dpi hi-res, I accept that, and I accept it will not be printed in the magazine necessarily any better than I can manage from my inkjet printer.
But considering the magazine is a glossy, hi-res publication, surely the picture will not be printed in any WORSE quality than I can get out of my cheap £80 printer? If I know what to expect, I know how I can play around with the current lo-res images I have at my disposal.
There are a number of options I currently have to replace the picture in my advert, and some have a deliberately 'hazy' look to them already - I am thinking perhaps pictures with this kind of styling which are far from 300 DPI anyway would be a better choice? At least in the printing reproduction, the degrasion would not look like a cheap 'error' but rather simply the style of the picture?
And what about my Word TEXT? Forgetting pictures for the moment, will the all important text parts of my advert reproduce as good as I can get them in 'best' quality from my printer?
What I am aiming for this evening, is once I have decided upon the kind of lo-res picture [if any] I am including in my advert, allowing for degrasion because it is not 300 DPI, can I then concentrate on the TEXT information and still work on this within MICROSOFT WORD before submitting it to Adobe Acrobat and producing the PDF document? I do not have to do anything special to the text at any point to make it 'high resolution'?
Thank you again for your help so far.

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