How can I promote my book in the ibook store?

Hello, I recently submitted an Ibook for review which got accepted but would like to know what would the requirements be to promote the book in the iBook Store and what assets would I need?
Thanks
Basil

You must add the itunes redirect tag within the <channel> element of your feed. Its doubtful that a 3rd party app would support this tag, but its possible. If you have access to the actual xml file, you can add the redirect feed manually using any text editor.
<itunes:new-feed-url>http://yournewdomain.com/podcast.xml</itunes:new-feed-url>
The itunes redirect tag simply tells iTunes users where your podcast has been moved to, and updates their local settings accordingly. The next time they visit your podcast, they will go directly to your new feed specified in the redirect tag.
For non-iTunes users, the itunes redirect tag doesn't help. Thats where the 301 redirect comes in, however it is a bit complicated depending on the type of host your podcast is on. If you don't want to tackle the 301 redirect, keep reading.
One method of updating non-iTunes users...if you can still post an episode to your old feed, then one option is to post a text file that directs people to your new feed. You could also post a brief audio clip stating the same thing. Leave this episode up for a couple of weeks and then kill your old feed.
<item>
<title>PODCAST UPDATE: Please Read!</title>
<link>http://yournewdomain.com/newfeed.txt</link>
<enclosure url='http://yournewdomain.com/newfeed.txt' type='text/plain' />
</item>

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