How do I express my concern over Apple's recent e-mail offer to me for trade-in/upgrade of iPad?

Here is what happened. Can't even locate someone within Apple who would entertain such a complaint. Apple has effectively turned its wonderful 'customer service' into a Rube Goldberg puzzle where the customer will take what is offered or take nothing at all.
On July 9, 2014, I received an e-mail from Apple explaining I could trade in my old iPad and upgrade to a new one. A refund gift card commensurate to my current iPad would be issued that I could use toward the purchase of a new iPad.
I wiped my 3rd generation 32GB iPad clean and made the 72-mile round trip to your Apple Retail Store in Greensboro, NC on the morning of July 14th. I was greeted by one of your staff, Darius, and explained to him I'd like to turn in my old iPad for a gift card and purchase a new iPad. He immediately responded he didn't think that would be possible. I offered to show him a copy of your e-mail I had received. He then said I would be able to turn in the old iPad for a credit but I must immediately buy a new one there. I asked for further clarification whether I could receive an Apple gift card since I wanted to buy a refurbished iPad Mini, Retina Display to save a little money and put that savings toward buying one with more memory. He said "no", I could only buy a refurbished iPad through your online store. Darius further explained that I could not use the Apple Store credit to buy an Apple product from the Apple Online Store. I also had brought to the store an old PowerBook G4 I wanted to turn in for recycling. Darius responded incredulously that the Apple Store, "does not do that".
I feel I was misled by your e-mail of July 11 in that it was not clear that I could only turn in my old iPad at an Apple Store if I purchased a new item at that particular store. It was news to me that Apple Gift Cards are not universal between your online and physical stores. I found the Apple Store representative to be very dismissive of my questions and to lack any imagination in trying to help me buy the Apple product I was interested in. He was as happy to see me leave the store, empty-handed, as I was to leave.
Regards,
(contact info redacted for privacy)

USer to user forum-no Apple here.
I Think it is very clear you must use the card in store.
Apple stores have never carried or sold refurbished devices.
Apple stores have never claimed, advertised or posted signs saying they are a recycling center.

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