How Does One Update Lightroom to 4.3 if in this Creative Cloud Hell???

Trying to update to 4.3 from 4.1  -- Checked the application manager - no updates to 4.1.  Went through the program - update lightroom - downloaded 4.3 and it installed as a separate program without deleting 4.1.  Now it asks for a serial number.  Creative cloud members don't get serial numbers.
Here's my chat transcript with adobe's terrible, hellacious, moronic, and incompetent support person:
Ashish: Hello! Welcome to Adobe Customer Service.
  Ashish: May I please have your email address registered with Adobe while I review your request?
  Laura: <Removed by Moderator>
  Ashish: Thank you for the information. Please allow me a moment while I locate your account.
  Ashish: 
  Laura: I have re-installed the application manager, but the lightroom available for download on the list is once again Lightroom 4.1
  Laura: Is there a proper technique to update?
  Ashish: Please provide me the serial number of your product.
  Laura: How do I get a serial number????
  Laura: I joined creative cloud and no serial numbers are provided.
  Laura: If I had a serial number, I wouldn't need help.
  Laura: In my account, there are no serial numbers.
  Laura: to download and install programs, I must use the application manager (apparently)
  Ashish: Please allow me moment.
  Laura: When I try to update Lightroom 4.1 to Lightroom 4.3, the program directs me to dowload lighroom 4.3
  Ashish: okay
  Laura: When I installed Lightroom 4.3 it does not uninstall 4.1, but is does install as a separate program and then asks me for a serial #.
  Ashish: You have install it directly you cant upgrade lightroom.
  Laura: Ok, but when I do - it asks me for a serial number.
  Laura: Adobe does not make serial numbers available to creative cloud members.
  Laura: I am in my account searching and cannot find serial numbers anywhere.
  Ashish: Yes
  Laura: So my question is - How is a member of creative cloud supposed to properly update applications.
  Laura: ????
  Laura: yes what?
  Ashish: I'll be right with you.
  Ashish: Sorry Laura, you have to contact on after 24 hours.our tool is not working.
  Ashish: We are facing technical problem is our tool today.
  Laura: What tool?  How do I properly update this program?  What is the procedure?  I should be able to do it without customer service.
  Ashish: You can contact after 24 hours.
  Ashish: We will resolve
  Laura: WHAT IS THE NORMAL PROCEDURE TO UPDATE PROGRAMS?
  Laura: THAT IS THE ONLY THING i WANT ANSWERED
  Ashish: First when i have track your product states then i will give you answer You have to install it in your machine.
  Laura: That sentance makes no sense.  Are normal updates through the application manager or will a serial number be provided?
  Ashish: But you are facing problem so please contact after 24 hours.
  Laura: IF you are having trouble with english, please transfer me to someone else.  You do not understand my questions.
  Laura: THis is a simple question with a simple answer.
  info: Your chat transcript will be sent to [email protected] at the end of your chat.
  Ashish: I am understand everything but without checking of your product how could i answer your question.
  Ashish: Yes, if you have normal product then serial is provided by us.
  Ashish: And a serial number is a licensing key of the product.
  Laura: I am a member of ADOBE CREATIVE CLOUD, with access to all the programs.  HOW DOES A MEMBER OF CREATIVE CLOUD UPDATE PROGRAMS, and ARE SERIAL NUMBERS AVAILABLE to MEMBERS OF CREATIVE CLOUD?  WHERE IN MY ACCOUNT IS MY SERIAL NUMBER?
  info: Your chat transcript will be sent to <Removed by Moderator> at the end of your chat.
  Laura: I am logged into my creative cloud account now.  Where is my serial number located???
  Laura: I see no serial numbers.
  Ashish: You have to go adobe.com and sign in your adobe id. and go to my product and service and go to my product then you will get the serial number of your product.
  Laura: I am there, there are no products listed.  There is only the creative cloud service.  NO SERIAL NUMBERS.
  Laura: Creative Cloud Student and Teacher Edition (one-year)
  Ashish: If you are not able to find it then give me the order number of your product.
  Laura: that is what I purchased.
  Laura: Order: DSS--------------------
  Ashish: Please provide me the order number of your product.
  Laura: Order: DSS---------------
  Ashish: Thank you For give the information
  Laura: All you need to tell me is how to PROPERLY UPDATE MY PROGRAM AND WHERE I CAN FIND A SERIAL NUMBER.
  Ashish: Please allow me a moment.
  Laura: You shouldn't need order info for this because the procedure should be the EXACT same for any customer with a creative cloud membership.
  Ashish: I am checking your order states.
  Ashish: Sorry, i need the order number without it i am not able to find anything for your product.
  Ashish: Please allow me a moment.
  Laura: I gave you my order number twice already.
  Ashish: Yes, i have but i am answering your question.
  Laura: My question is a matter of the proper way to update Lightroom in a creative cloud membership.  It is a stand alone question that should be answerable without any knowledge other than knowing how YOUR OWN PRODUCT operates. HOW DO I UPDATE LIGHTROOM 4.1 to LIGHTROOM 4.3???
  Ashish: You have to adobe voice support for this issue.
  Ashish: You have to contact 18008336687

Have you tried applying the update by going to Help>Updates within Photoshop Lightroom?  The update should be using the same licensing?  Did you perhaps customize the installation location?  Finally which operating system are you using?

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