How to feed html content in Mail App from Indesign

Anyone knows how Martha Stewart Everday Food Magzine achieved launching the ipad Mail App filled in with HTML body content directly from their digital magazine?
At the end of each recipe, there is an email icon displayed, and when you click on it ipad mail launches with html content filled in and ready to share with a friend.
Please help
Stanly

Please refer to this, "Scenario eMail/a: Share your article text as eMail"
http://digitalpublishing.tumblr.com/tagged/Working_in_InDesign
Hope it helps.
shimoawazu

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