HT1551 when trying to rent a movie from itunes the message says "itunes store unable to process purchases try again later". Is this usual or am I doing something wrong

when trying to rent a movie on my new apple tv, a message comes up: "itunes unable to process purchases at this time. Try again later"  Is this usual or is something going wrong?

Welcome to the Apple Community.
If you use the Apple TV for something else or turn it off it will erase whatever is on it's drive. If you are going to download content for later viewing you might consider doing it on the computer, downloads don't disappear until they expire and you can watch them as many times as you want.

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