I have my folio ready to go, I think I need pro edition, what are the steps to publish?

So I've got my publication ready to go and things are a bit hazy of how I go from: "Cool publication on my Adobe Content Viewer" to "User downloads my app and can then access my publications monthly."
I'm pretty sure I need pro edition, when I called Adobe tells I was told I would need to speak to a reseller. That's confusing as you can buy pro edition straight on the Adobe website.
How many downloads does that give you?
What's the difference between monthly and annual subscription?
Do I need to do something with the Apple App Store or is that all handled when you buy pro edition?
This part of the process has been a bit confusing.
Forgive me ignorant questions if all of this is explained somewhere but I couldn't find it and I couldn't get the Adobe 800 number to answer my Qs.
Thanks for your help in advance.

http://www.adobe.com/products/digital-publishing-suite-family/buying-guide-pricing.html
The $500/mo fee is for access to the system.  You also have to purchase downloads in advance.  5,000 "free" downloads are included with your first yearly subscription.  250 "free" downloads are included with each monthly subscription you buy.  Once you've used all your "free" downloads you must purchase more downloads at .30 per folio download and you must buy them in lots of at least 10,000 at a time.  The professional level also includes access to "Gold" tech support which is far more helpful than the sales people.
These guides will take you through the process for iOS and Android.  There also step-by-step PDF guides for iOS publishing linked in the HTML guide below.
Create a custom viewer app for the iPad and iPhone
http://help.adobe.com/en_US/digitalpubsuite/using/WS67cb9e293e2f1f60c5dd08612e5ea7d27f-7ff f.html
Create a custom viewer app for Android and Amazon devices
http://help.adobe.com/en_US/digitalpubsuite/using/WS9293e1fb3b977c5c554fb6d112f9e520430-80 00.html

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