I need help understanding export options and optimizing for web

I have been using FCP X for a short while now and have a pretty good grasp on the editing capabilities. What I'm having a horrible time figuring out is the export/share options. The videos I create are typically approximately 1 minute in length and get posted to a web site (we have our own CMS and video player so I'm not using YouTube or Vimeo or anything like that). In order to post them I need them to be MP4s and then I have to create .webm and .ogv files. The source material I work with is generally great, high quality stuff, so I end up with very large output files from the initial FCP share master file options.
When I use MPEG Streamclip to make my MP4s I end up with files that are still quite large and I can't seem to ever get the file size manageable without losing tons of quality. I do not have Compressor, though if that will solve my problem I will put in for the expense of it. What I'm trying to understand is what sorts of settings I should be trying out to get my file sizes to be manageable without completely compromising my quality. And I know this can be done, because the company I work for pays for a great quantity of video work each year (from an outside production firm) and the clips provided are beautiful in quality and small in file size -- for example, I recently worked on a video and got it into the 40MB range before quality went to crap, working off the same material the production company we do work with had theirs down into the teens and looking beautiful!
To throw an even greater wrench in the works, I am working off a mac. But when my boss, on a pc, saves the mp4s I create (raw files -- not what is posted to the web) locally on his machine and views them from there the sound is always off a tad and the people in the videos look like they're lip synching.
Any advice on either of these is MUCH appreciated. I've been trying to figure this out properly for months, and only today decided to stop seeing if someone else had the same question and just post my own.

Thank you Karsten, this was helpful I have utilized the Quality slider and the frame size options before though with limited results. I've never messed with the Limit Date Rate option as I don't know what I'm doing with it, I see you put 5Mbps. Is that a typical setting that I could use?
Using stream info, here's info on my original source file:
Stream: Charles_0023_2.mov
Duration: 0:00:51
Data Size: 96.51 MB
Bit Rate: 15.77 Mbps
Video Tracks:
H.264, 1920 × 1080, 29.97 fps, 15.64 Mbps
Audio Tracks:
MPEG-4 Audio stereo, 48 kHz, 127 kbps
Stream Files:
Charles_0023_2.mov (96.51 MB)
As a comparison, here's the info on a similar clip that the company we sometimes use created:
Stream: Charles_0019_4.mp4
Duration: 0:00:49
Data Size: 4.66 MB
Bit Rate: 0.80 Mbps
Video Tracks:
JVT/AVC Coding, 710 × 400, 29.97 fps, 635 kbps
Audio Tracks:
MPEG-4 Audio stereo, 48 kHz, 162 kbps
Stream Files:
Charles_0019_4.mp4 (4.66 MB)
I'm fine with bringing the frame size down some and modifying the limit data rate, but sometimes I feel like I'm forcing my video into something it's not and the quality suffers -- this is where my understanding of video work breaks down LOL. Any suggestions of how I can get my .mov into something like the the .mp4 above?
Also have you had any experience with mp4s not playing back properly on pcs?
Again, thank you!

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