IBooks Author does "real" 3D why doesn't Adobe

We have been evaluating iBooks Author and it does "real" 3D. We have demo'd this using a Collada file and unlike ADPS's faux 3D it can be rotated in all direction and doesn't require the laborious creation of incrementally rotated still images.
Why can't ADPS handle real 3D?

I think 3D features should be split into a few areas:
- 3D Animations to be used as decorative ways of navigation/interaction
- 3D Support for serious content like models, simulations, visualisations.
For the former, this could be done by adding HTML/script-like methods.
The script could take a portion of the page, turn it into a sort of Canvas,
and then handle it with CSS-like transformations.
There are already a number of HTML-scripts that perform such an effect.
You can incorporate them by using Web content items or pages in DPS.
I wonder if it would be useful to have such animations (back) in InDesign.
The Flash-driven Animation palet could be revised/revamped to do that.
On the other hand, any feature in that direction (available in InDesign)
will just lead to requests for more features. It would become bloated.
Imagine InDesign doing Photoshop-like stuff; we'd be asking for more...
So a separate application to do (3D) animations migth be a better way.
For the latter (full heavy-weight 3D support), I think it's too soon.
Bot tablet hardware and software is too weak to build such features
into an app that does many other things as well. Of course, 3D games
perform well on tablets, but these are totally dedicated to these tasks,
and don't have to let 3D work alongside other (complex) techniques.
So time will tell when full 3D support of any format (standard?) arrives.

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