Liquid Analytics enables the sales force in real-time

Question

Problem
The success of wholesale and manufacturing distribution operations largely hinges on the efficacy of sales teams that must deal with a host of pricing and product challenges. For the sales group, the biggest game changer is their ability to access and leverage insight into the customer’s behavior and historical buying patterns.
Due to the technological limitations of the past, the sales team was unable to access information about customers’ buying patterns, leverage new products, establish dynamic pricing, and set realistic goals and as a result would miss opportunities with customers or lose their faith altogether.
Even with these pressing needs noted and observed, not just any technology can be introduced to a sales team and expect to be adopted. This is because the unique characteristics of the sales force must be carefully considered in order to seamlessly integrate new technologies aimed at sales enablement.
Liquid analytics understands the field and the interplay between marketers, sales teams, and customers and uses this knowledge to inform its technology. The firm understands that the sales force operates primarily in the field and therefore does not have the capability to manually input data into sales tracking forms, or that sales teams with different products visit the same customers but do not necessarily work in tandem to leverage each other’s footprints. Without a foolproof means of measurement and assessment in the field, the disconnect between the sales and marketing teams is often heightened making set goals unrealistic for sale representatives.
Solution
Liquid analytics uses its understanding of the sales archetype and big data and predictive analytics to bring viability to its target industries when it counts most. The proprietary technology takes predictive algorithms and mobile tracking, visualizing the various components in a comprehensive, easy-to-use dashboard. For mobile sales representatives, valuable information can be easily searched on an account, and sales activity is easily logged to demonstrate ROI.
For wine and liquor sales representatives, the solution has been proven to do a number of things:
The technology uses algorithms based on history of sales which are able to forecast what will be needed and allows the sales team to make fact- based orders, save time on each customer account by avoiding duplication, and increase customer loyalty. In addition, access to inventory in real time allows the sales rep to deliver in a timely manner and avoid missed shipments by 95 percent.
The Liquid analytics dashboard allows representatives selling liquor, wine or beer to view one universal dashboard to note what sales tasks have yet to be done or have been completed and develop a workflow that collectively benefits all representatives on the account.
The leaderboard creates a gamification experience for the sales team meant to increase sales by incentivizing through potential conversion rates and goal reward system.
On an individual basis, representatives are able to log their hours and use the record to negotiate better terms. Logged hours also provide context as to whether a representative is spending too much time while profitability remains low, leading to new sales strategies.
The feedback loop between the marketing and sales team is closed as the solution generates real-time notifications about where media is used by sales team as well as categorizes product attributes that can be used for better product placement and targeted campaigns.
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Answer 1

Thanks for this pointer.
I followed this link and enabled 0fi_gl_4 for real time reporting in R/3
What do I do now in BW side I already have a infsource that I am updating a DSO/ODS in BW. What do I need to do in BW side to ensure that the data in R/3 will flow through to BW.
Thanks
Karen