Lost in the new CS4 encoder. How to I encode, after working with HD 1080p30, 1440x1080, (1.3333)?

Hi there.
I have just upgraded from CS3 to CS4, and I see that the Encoder looks totally different, so Im getting lost in here.
I have just created a project that is recorded with a Sony HDV HVR-Z7U, an amazing camera btw. The project is about 9 minutes long.
The settings I have are HD 1080p30, 1440x1080, (1.3333) and 29.97 fps
So I have this question:
- what settings in the new CS4 encoder must I have to obtain the best quality of my video? I just get lost in them right now..
- what settings in the new CS4 encoder must I have to encode for a use for a website, but still mainain the best quality? I guess it doesnt have to be as big as the source file?
I would really apriciate a quick answer.

Okey. So this is how I did it:
My recorded footage is:
29.97fps
1440x1080 (1.3333)
Audio 48000 Hz - Compressed stereo
I encoded with:
Format: Windows Media
Preset: Custom (started with NTSC Source to High Quality Download)
Filters: None
Audiences: Compressed
Video:
Codec - Windows Media Video 9 Advanced
Encoding passes - Two
Bitrate mode - Variable unconstrained
Frame width - 720
Frame height - 480
Frame rate - 29.97
Pixel aspect ratio - HD Anamorphic 1080 (1.3333)
Keyframe interval - 5
Average video bitrate - 5300 kbps
Audio:
Encoding passes - Two
Bitrate mode - Variable unconstrained
Codec - Windows media audio 9.2
Audio format - 128 kbps, 48 kHz, stereo VBR
File size: 342 MB (video is 8.40 min long)
The result is great, but when some scenes where camera moves fast, here is the result:
http://img5.imageshack.us/img5/23/vid.jpg
So, how can I get rid of those stripes? What have I done wrong with my encoding settings?
PLEASE HELP

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