My apple TV WHEN CONNECTED TO THE TV DISPLAYS A PICTURE OF THE BOX WITH A CABLE (USB) ATTACHED TO ITUNES SYMBOL.tHE WHITE LIGHT ON THE FRONT OF THE BOX IS FLASHING RAPIDLY. IS THIS WHAT IS DESCRIBED AS BEING BOXED? IS THE WAY TO FIX THIS TO RELOAD

My Apple TV white light on the front of the box flashes continously.There is no response from the remote.
On the TV there is a picture of an appleTV box with a USB cable and an I-Tunes logo.
I do not have a micro usb cable.Is the only route to fixing this problem to download syestem software via my PC
and I-Tunes?

Welcome to the Apple Community.
If your problem persists get yourself a micro USB cable (sold separately), you can restore your Apple TV from iTunes:
Remove ALL cables from Apple TV. (if you don't you will not see Apple TV in the iTunes Source list)
Connect the micro USB cable to the Apple TV and to your computer.
Reconnect the power cable (only for Apple TV 3)
Open iTunes.
Select your Apple TV in the Devices list, and then click Restore.
(You may already have a micro USB cable if you have a camera or other digital device)

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