Poor Video Quality on DVD Created by Encore

I am using Premiere Pro CS6 to edit video shot in 1280 x 720. I've linked the sequences from Premiere to Encore and created the DVD in Encore. I did not run the sequences through Media Encoder first but, rather, let Encore handle the transcoding and compression.
The video when viewed in Premier looks great. The video when previewed in Encore looks great. But the quality of the video when burned to a DVD is lousy. I believe that the video on the DVD is only standard definition, but still the text is blurry and the images are fussy and jagged, more than I expected. Is there something else I should be doing in Premiere or Encore to ensure a higher quality DVD?

Well, I thought I followed the advice I was given pretty closely but I am still having a problem. I volunteered to shoot video for a Special Olympics and was hoping to have already delivered the final video, so any help you might yet be able to offer would be appreciated.
For testing purposes I exported just 3 Sequences from Premiere into Media Encoder (total video length was less than 50 minutes) , transcoded them, and them brought them into an Encore project, but the resulting DVD is still of very poor quality. The video is noticeably blurry and a bit jumpy, and the text is also blurry.
I am viewing the DVD on a 42 inch LED TV.  If I view the Media Encoded .m2v files directly from the computer (i.e., not using the DVD) on a large LED monitor they look pretty sharp.  This leads me to suspect the somehow I am not using Encore correctly.
I will ultimately split the video in two, using 2 DVDs for different segments, so that the total across the 2 DVD is the original 100 minutes.
Here are my specs:
Original Assets
The original video was shot in 1280 x 720p.
My sequence timelines in Premiere were also 1280 x 720p
All lower thirds text was created in Photoshop at 1280 x 720
Media Encoder
All the video was exported directly from Premiere
Format: MPEG-2 DVD
Codec MainConcept MPEG Video
Quality (as automatically set by the slider) defaulted at 4.0
TV Standard: NTSC
Frame width/height: 720 x 480
Field Order: None  (Progressive)
Pixel Aspect Ratio: Widescreen 16:9
Render at Maximum Depth: NOT CHECKED  (I forgot)
Bitrate: VBR 2 Pass
Minimum: 4
Target: 6
Maximum: 8
GOP M Frames: 3 (default, I assume since I did not change it)
GOP N Frames: 12 (again, default, I assume)
Encore (all default settings as far as I know)
Only 2.1GB of a 4.7GB DVD was used
I burned directly to a DVD disk
Project Settings:
Authoring Mode: DVD
Television standard: NTSC
Codec: MPEG-2
Dimensions: 720x480
Frame Rate: 29.97
Fields: Lower First
Maximum Bitrate: 8.0 Mbps
Any additional help you can offer would be greatly appreciated.

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