Question re Create PDF from Word doc

Hi
I am trying to create a pdf from a Word document (Word 2007, Acrobat 8 Professional), and am having lots of trouble with images,fonts and document overhead. With the fonts, i generate the PDF by saying Create Pdf from the plugin in Word. I specify in the Preferences that fonts are not to be embedded. I then open the PDF and access PDF Optimiser -> Audit Space Usage, and it says that fonts take up like 20% of the document, however there are only like 10 lines of text in Arial (9pt), and 6 titles also in Arial (Bold). I dont understand why Font is taking up so much space considering that i have elected not to embed fonts (if i go to the Fonts section in the Optimiser, it shows both embedded and unembedded panes blank).
With the images, i have 2 jpegs in the footer, that are compressed (JPEG -> Low). The other thing i am struggling with is the headers and footers, if i generate the PDF from the Word doc with Headers/Footers, then images take up over 15% of the document. Not sure if there is a way to add headers and footers within minimum impact of filesize? I have tried checking everything in the 3 categories of Dicard Objects, Discard User data and Clean Up. but the Document Overhead remains at 35%.
What else can i do to get these filesizes reduced?I have been researching this for days and have not come across anything that has helped.I have tried to PDF print, i have changed the font to like Courier, ensured no thumbnails or bookmarks, ensured JPEGs are not embedded in the doc, tried Save As, Save As under a different filename - basically anthing you can find on the net i have found and tried, but still cant fix this!!!! please, if anyone knows acrobate 8 better than me / or knows what the problem is, please advise????
Thanks very much.

The colors and size in a graphic needs to be done in a graphics editor. What type of editor would depend on the use of vector graphics versus bitmap. Sometimes vector graphics are larger than bitmaps if you are using a lot of lines that would display better as just a splotch of color. Such are the variations between vector and bitmap graphics, but important if you are looking for size reduction. For a bitmap, I would do the sizing and color depth with IrfanView, but you should be able to do that with PhotoShop if you have it. Vector graphics can be adjusted in Illustrator. The size of vector graphics is not an issue since they are scalable, but the size of a bitmap is important since your are looking at individual pixels and that depends on size. The point is that if you can adjust the color depth and size for the desired pixel resolution, the bitmap is optimized for the conversion to PDF from WORD.
As I mentioned, the smallest file size job options should minimize font storage in the PDF. Checking with the PDF Optimizer does not always give you all of the fonts. I am not sure why. It is better to check the font tab in the document properties to see what has been embedded. There is a preflight macro to embed fonts, you might check to see if there is one to delete fonts (I have not checked on that). Sometimes you can play with the reprint of a PDF, but that is not an option that is generally recommended, particularly if you have any tagging or such. Of course, tagging can really bloat a PDF, but is needed for a variety of reasons such as format for saving back to WORD (not a great workflow), accessability, and related issues. In another topic, there is some discussion of the purposes of tagging and bookmarks. However, the tags and bookmarks take space if that is really an issue for you. The latter are avoided if you use the print to the Adobe PDF printer and do not use PDF Maker in the PDF creation process. Again, there is a trade-off here in terms of size and functionality, particularly accessibility compliance.
Not sure I am helping as I run on, but sort what might be useful for you.

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