Recommend best apps for submitting, promoting

I’ve just begun creating a podcast. As I don’t have a .mac account, I’d like to hear from experienced podcast producers as to which apps you consider most helpful and/or essential (for upload and promotion only.)
Once I have my mp3/m4a FTP’d up to my web server, these three programs seem to do pretty much the same thing: take the data I enter and spit out a nice, neat xml file. Sort of like using iWeb to build a simple website. Yes?
1. FeedForAll, http://www.feedforall.com/
2. Feeder, http://reinventedsoftware.com/feeder/
3. Podcast RSS Buddy, http://www.tolley.info/rssbuddy/
Any input on any of these?
Before I throw around another $30 or so, I want to know: can I do what these do by writing a simple .xml of my own? For example:
http://www.guidesandtutorials.com/podcasting-tutorial-step3.html
Does this have everything I need, especially for iTunes?
Next, a question about PROMOTION. Feedburner (http://www.feedburner.com/fb/a/home) claims it'll get better search engine results. If I use good keywords for search purposes, does Feedburner provide any real benefit? What else can I do to get search engines "aware of" the podcast?
Finally, what other programs or resources might you recommend for a noob, for what purposes?
Thanks,
cb

Go to the iPad Today Podcast number 43 (4/29/2011) in iTunes. That podcast covered note taking apps.

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