SAP crm implementation business scenario for crm marketing project

Question

Dear guru's
Can any body will help me to know about one sap CRM  marketing implantation project business scenario.
Like one full process of marketing project and the integration of the other modules like r/3,
Like what end users do if we implanted the marketing project for one company,
Any industry but please give me detailed with the documentation if possible.
I practice with the best practice but iam not able to the comparison to the business process of the company.
No need to tell about company details I want  to know only the process.
Like which type of company it is suet or which type of company it is not sute.
If there is any document like this type of company sauté for the marketing and like this type of company suites for the service modules like that.
this  is sivaanjith this is my  please help me to come out of this confusion.
Reards.
siva anjith

Answer 1

hi
well talking about the implementation project in CRM
let us assume we are implementing it in BANKING industry
here the requirement is in improvement in the field processing and all the effeciency of the sales or feet on street
so we implement the CRM marketing with CIC
what it will do that we start with first the readiness document that what all are the requirement of the bank and how the company can cope it with the help of CRM
then we prepare the BLUEPRINT to state that the data to be processed will be strucutured in CRM in how many phases or the timely schedule of the roll over of CRM in bank
next up we start with the configuration ,like we have to start campaigns and generate leads for the banks which may get converted into the opportunities
so have to do all the configuration of CRM according to the requirements being given
one thin g i forgot which is very imp is that we do requirement gathering,its pretty imp part of entire process
after getting these only we can do whatever we want with CRm
so after that we realise the configuration in realisation phase then we do those UATs and SITs
this way we phase out the CRM in any sector
just a gist of everything
hope i cleared some air
best regards
ashish