"target" file size for streaming?

Newbie question #2 (Many thanks in advance!)
I understand that the answer is relative to the uncompressed file size, but I'm trying to figure out a target file size (how small) for a 250 Mb file (a 30-second movie) to stream on the web. Should I be aiming for 25 Mb? 100 Mb? 8 Mb? Just looking for a ballpark, if that's possible.
If this question misses a critical point, feel free to let me know!
Thanks, e

If your going to use h.264 try 400 or 600 kbits/sec for the video (2passes, B-Frames). To tests, copy about 30 seconds of the video into a new Quicktime. If it look good to you then compress the original video. You can go as low as 300 kbit/sec. It all depends on the content of the video as to what bit rate you should use.
As for the audio use AAC at no higher than 128 kbps. You can go lower and use mono. There again it depends on what the audio is.
I just compressed a 320x240 at:
300...1MB
400...1.3MB
600...2.1MB

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