What format should I use

Wondering if anyone knows the quicktime compression format used for movie trailers. I'm looking for a great looking streaming video compression. Got about 40 videos to post. Thanks

How big are those file sizes?
A typical minute and a half 720p HD trailer will run about 80 MBs in size (or roughly 50 MBs/sec). On the other hand, an iPod compatible file (QVGA w/good stereo audio) will run from 3 MBs/sec to over 5 MBs/sec. I usually use something somewhere in the middle range (about 400 kbps video data rate and 128 kbps/44.1 kHz stereo audio) for most of my postings (about 4 MBs/sec) but may target for 384 kbps ISP connections (300 kbps video with 64 kbps/44.1 kHz audio) on occasion which equates to about 3 MBs/sec files.
I have about 40 videos 30 to 40 min each. What would be the best compression I should use to get the best quality video and audio?
As almost anyone here will tell you, there is no magic bullet when it comes to compressing these files. Much depends on the quality and content of your source files (brightness, amount/vectors of motion, graphic complexity of scenes, etc.). The reset depends on your own level of comfort when it comes to the output quality. In addition, if you download QTKirk's file, there are a number of "tricks" you can try to further reduce space/bandwidth without overly compromising quality. My recommendation would be to try a 1-2 minute test cut in what I call the "good" range (described as 4 MBs/sec quality above) and then make audio/video adjustments and see what best suits your purposes (which may change with each movie). You optimum are, to say the very least, very subjective here.
To give you some idea of what I am talking about, here is a link to one example. (You can open it either in your browser or directly in the QT Player.) It is TV broadcast quality source saved to a 4 MBs/sec setting but wastes the audio compression since both channels appear to be the same. It was encoded at QVGA (320x240) but can be displayed at VGA (640x480) where size is more important an quality. (This is one of those "tricks" you can try and see if it meets your needs.)
http://homepage.mac.com/jrwalker4/.Public/Einstein.mp4
As QTKirk mentioned, storage/bandwidth may be an important factor to you. As each of your "typical" movies could easily run 90-160 MBs in the range I recommend for initial testing, you may quickly exhaust your storage space. In addition, sites like Apple only allow 5 GBs bandwidth usage twice a month. This equates to the upload of one 160 MB movie and 30 downloads per half month period. Therefore, you may wish to shop around and/or pay extra for increased use.

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