What is the best compression for HDV 1080i60 video to be played on iTunes?

Hello guys,
I would like to make an HDV video podcast for iTunes and possibly for other podcasting sites. My source format is HVD 1080i60, each episode would be about 10 minutes long. So I am wondering what format, compression and settings work best while keeping reasonable quality.
Thank you for any tip or advise.

One thing I forgot to mention: the Apple TV setting H.264 file won't play on an iPod. If you did need an iPod/iPhone compatible version, then the export setting to use would be Movie to iPod. This will make a 640x360 file. The full explanation of the differences between iPod and Apple TV formats is at http://www.apple.com/itunes/store/podcaststechspecs.html#formattingvideo

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