What is the proper way to include search terms in your page

Say you have a web page that is about a certain topic and has information displayed on the page.  What is the proper way to include terms that you would like this page to show up on a search for but don't necessarily want to display on the page?
I didn't know if including the search keywords at the bottom in small font with invisible color was the proper way.

I didn't know if including the search keywords at the bottom in small font with invisible color was the proper way.
ABSOLUTELY NOT!!!  This practice will get your site banned or blacklisted from Search Engines.  It is considered a Black Hat tactic to attempt to mislead search engine results in an effort to drive traffic to your site.
Instead, use plenty of keyword rich, relevant text and good semantic mark-up (h1, h2, h3) inside the body of your pages.   In time, search engines will find you.
Some Excellent Links on Search Engine Optimization:
Google's SEO Starter Guide (PDF)
http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.
Can Better Web Accessibility Mean Better Search  Ranking?
http://alt-web.blogspot.com/2007/07/can-better-web-accessibility-mean.html
High Rankings Advisor
http://www.highrankings.com/newsletter/
SEOMoz.org - Beginner's Guide to SEO (1-page  html)
http://www.seomoz.org/article/beginners-1-page
SEO Chat
http://www.seochat.com/
Submit Site Maps to 4 Major Search Engines
http://alt-web.blogspot.com/2008/11/submit-sitemaps-to-4-major-search.html
Nancy O.
Alt-Web Design & Publishing
www.alt-web.com
www.twitter.com/altweb
www.alt-web.blogspot.com/

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