What's the deal with the video format?

Hello! What is the deal with the video format? Does it mean I have to code the videos for 640*480 ? It won't accept any other size? What size do I need to select for widescreen format?
With Quicktime pro I've been able to encode videos with a very nice resolution and small size, then try to synch them to the ipod touch and then the error, it can't be played. I use the .mov format, I like it more but if I have to use .mp4 then I'll use it.
Thanks for the help!

According to Apple's Specification, these are your video choices
H.264 video, up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second, Low-Complexity version of the H.264 Baseline Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats.
H.264 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Baseline Profile up to Level 3.0 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats.
MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats.
http://support.apple.com/kb/SP496

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