What's the functional difference between placeholder text and regular text?

When inserting text into a project template that I'm creating, what's the difference between inserting regular text (using the Caption tool) and inserting placeholder text?
There's an obvious difference between inserting an image and an image placeholder, but when I use a project template that I've created, placeholder text and caption text behave the same way: I see the text on the stage, and double-click it to edit. So why go through the extra step of inserting placeholder text?

Textbooks are educational books for use in schools and universities and the like. They are currently avaiable for purchase only in the USA. Textbooks have different contract clauses applied to them. Among them is an obligation on the publisher to offer textbooks that are sold in electronic form via other distributors in the iBookstore as well. Textbooks also have different (much lower) pricing tiers, and they must be made available via the bulk purchasing program. Textbooks must be authored with IBA (they cannot be ePub). I believe that textbooks also undergo a more stringent review process.
Normal eBooks (not in the textbook category) can currently be sold in 32 territories (US, Canada, Australia, and most of Europe), and their pricing tiers provide for much higher prices.
There is no difference in the widgets you can use in normal books and textbooks. The same widget set that is provided by IBA applies to both. In addition, a normal eBook can be published in ePub format and, therefore, authored with software other than IBA.
Books can contain audio and video and, yes, iBooks Author allows you to create such books.
Michi.

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