What the best way to insert advertising before a movie?

Hi!
I've remarked on the web that many clips are precede by an advert. Does this advert is added in the code? Or, there is a way to tell the player to play first, the advert, and secondly the movie?
Thanks for take to time to answers me.
Daniel

Hi! Thank you very much. Can you point me a tutorial to achieve this task?
Daniel

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