Why are the colors flat converting from pages to pdf

I am working in Pages, creating color flyers and need to print in a PDF format.  After exporting from Papes to a PDF format, my colors look flat and dull.
Why is this happening and can it be corrected?

Most likely you have original images which are RGB (Red/Green/Blue) the color of the glowing pixels of your screen.
A .pdf converts those to cmyk (Cyan/Magenta/Yellow/Black) the colors of a printer. These are reflective colors and do not appear as lively or wide a range as RGB.
There is considerable skill and art to making images look their best in print, I suggest you investigate color management and color correction of images.
The results can be improved by color correction, but ultimately it also depends on the printer and quality of the paper stock. The end result can never look as good on paper as it does on screen, but you can get closer.
Peter

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