Why can't apstore find the apps I am searching for?

This happens to me all the time. I search for Instagram and get a lot of apps but not Instagram. I wanted Omni, the search engine said it did not exist. To find the apps I had to go to the developer's sites and find a downloadlink - and then download - from appstore...
any suggestions?

Instagram is in the store, but it's designed for the smaller iPhone-sized screen - so after searching for it, on the search results screen tap the 'iPad only' button top left of the screen and select 'iPhone only' instead. And similarly for Omni apps

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