Why can't I purchase movies from my Apple TV? When searching not all available movies even show up!

I've had my apple tv for a while now, but have never actually purchased anything from the itunes store directly from the device. A friend recommended "Sleepless in Seattle" to me, and since it's not in Netflix or On Demand, I decided to buy it from itunes.
In doing a search in the Movies section of my Apple TV and typing in "Sleepl", I got no results. Bummed, I went onto Amazon to see how much the DVD would cost. On a whim, I opened itunes on my computer and did a search for the movie. To my shock, it is available for purchase on itunes for $9.99!
Once I found this out, I went back to my Apple TV and searched again. The movie still didn't appear to exist. I noticed then that every movie on the apple tv only gave me the option of renting, not buying. I was going to purchase from my computer, but then thought better of it because I wasn't sure it would be made available for me to watch on the apple tv.
Is there something wrong with my system? Why can't I buy movies from the device? I can buy tv shows, so it just seems weird to me that this is limited to the movies!

Ha, ha, you are such a tool!
That profile was written in 2007 and never updated. Unlike you, I don't live on this forum. I have one 5 year old Dell gathering dust, waiting for the trash that has some kids software on it my kids never use.
Currently I own a 27 inch iMac, and a 21 inch iMac used by my wife. I just sold my MacBook Air, which replaced my MacBook Pro of two years ago. I have an AppleTV v2, and unfortunately gave my AppleTV v1 to a friend before I realized they stripped out the movie purchase feature. We also own an iPad, two iPhones, and 4 iPods, two of which are used as digital music storage for our cars.
So yes, all of my factual posts concerning Apple's shocking decision to try to hide the fact they removed significant functionality from AppleTV when they revved it, are just driven by the fact that 4 years ago I used almost no apple products. Apparently I harbor a twisted desire to hurt the company that provides me almost all of my technology of choice today, despite being an early software developer for the Mac, helping start two Macinotosh software companies in the 1980s and 1990s, and working at Apple for 2 years in the early 90s.
The truth is, Apple's products weren't so good 15 years ago so I gradually switched to Windows for professional reasons. About 4 years go I bought an iPhone, and started to wake up to the fact that Apple had done a tremendous job moving the Mac platform to the intel architecture, and was very happy to replace my crappy dells with Apple products.
But that doesn't mean I wear blinders when their product teams and marketing department makes mistakes, or does something deceptive.

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