Why did I get an Emergency Alert for the Nemo Blizzard at 4 am?

This @^%^!*#*!&!@ system just sent a blaring alert to my iPhone at 4 am EST warning me about a blizzard I already knew about, literally scaring me out of bed. Now, after some middle-of-the-night research, I understand it's the FEMA IPAWS system (http://www.fema.gov/integrated-public-alert-warning-system). What bureaucratic knucklehead at FEMA decided that we needed this alert at 4 am?
I wonder how many thousands of other iPhone users who didn't even know they had the Emergency Alerts feature are wondering why they've been jostled awake this morning... and have turned the feature off as a result. (Settings==>Notifications==>Government Alerts)
How impossibly stupid can FEMA be? Sending the message at 8 pm last night would have been amusing (there were already 6 inches on the ground, and everyone had been talking about the storm for 2 days). Now I want to rip someone's lungs out...
Apple, is this the right way for me to find out about some obscure little feature that was included in a recent release - turned on?

Actually, I also got a FEMA warning via the same system on Thursday night, which was completely appropriate. But sending an alert with a klaxon-like sound effect at 4 am is just ponderously dumb. It's not like it's a flood where I might need to evacuate. I'M AT HOME ASLEEP like the thousands of others who were jolted awake by this ill-timed alert.
It reminds me of when AT&T used to wake me at 7 am on Saturday mornings because their big overnight mainframe batch program had completed at 6 am and immediately sent out a notice that I was 60% through my hours for the month. Nice message, dumb timing.
Big organizations like FEMA and AT&T should be capable of assessing the time-criticality of their broadcast messages, and schedule them appropriately. Who at FEMA decided that it was critical to issue a warning in the middle of the night?!?!

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