Why Does Lightroom Web Module Export Images At 240 ppi?

Firstly, please forgive my ignorance on this subject. I am in the process of getting together a website of my images and have been experimenting with preparing the images and thumbnails through Lightroom's web module. I've noticed that when opening the finished images in Elements, that they have all been converted at 240ppi. Surely, images for websites should be at 72ppi (or possibly 96ppi)? Or am I dimmer than even I thought? 

should I simply ignore the resolution box?
Yes indeed. You set the size unit box in the export dialog simply to pixels and then size the right number of pixels for your web use. Typical is for example 800 pixels on the long end. The resolution box is not relevant for web use. It is really only used as a hint to a final printing size.
So I imagine the 240ppi conversion must be the Lightroom default value. Do you think?
Very likely so. I believe Lightroom, just like Photoshop, assumes 240 for files that do not start out having the tag so that is probably what happened if this started as a scan. Many scanners do not write this tag at all, but most DSLRs write the tag into their files and it is usually 240 for older generation cameras and 300 for later ones. I don't know why they do that as it is again not relevant as people print at any size they want.

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