Why is Apple allowing Omniture to track on their sites?

I talked to Apine support about why they didn't recommend blocking Omniture on the Apple website. They said blocking it would effect functionality. So why is Aplle allowing this company to track us?
BTW I went ahead an blocked Amniture and haven't noticed any loss of function yet.

I think you may misunderstand what Omniture does. The Omniture code thats on the Apple site is for a tool called SiteCatalyst, which its owned by Adobe. (Adobe bought Omniture and is in the process of eliminating the Omniture brand name)
Adobe SiteCatalyst (Omniture) is a tool that Apple has decided to include on their site for the sole purpose of helping them better understand their visitors experience. Thats it. Apple will be the only who will have access to or do anything with that data. Its all totally anonymous information, and will never given to or sold to anyone by Adobe. All of the collected data is typically consumed in aggregate. Looking at what a single person did on the site is not really usefull information for the owner of the site. But when looking at what all the visitors did for a specific day/week/month, Apple will begin to see trends in visitor behavior. Analyzing these trends will help them make decisions on changes that should be made to the site for the purpose of improving the visitors experience.

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    Steven Shmerler wrote:
    ==== SNIP =======
    For me, i bought a new device and then noticed my posts here [1] in Discussions show my full name instead of my long used nickname. When registering my new device I must have unknowingly input my full name not realizing I was assigning both creating a new AppleID until I posted next in Discussions.
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    ===== SNIP =====
    S....... S........
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    CCC

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