Why is the LR 2 upgrade over 50% more expensive in the UK?

It's $99 to upgrade for US users which at today's exchange rate is £52.11. So why is the UK price £81? A wopping 56% extra! Purchase taxes are not that different, not by a very long way.
I tried to buy the upgrade from the US - it's just a download after all - but guess what? Adobe won't let me.
Dave P.

See http://www.adobeforums.com/webx/.59b5f71e/182?14@@
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