Why won't Apple allow Verizon to let me upgrade from an Android phone to an iPhone 5 early at the reduced price?

Why won't Apple allow Verizon to let me upgrade from an Android phone to an iPhone 5 early at the reduced price?

Here's one of my responses from Verizon:
Dear Kevin,
Good Afternoon; I know how frustrating it is to want a new phone, and be told that you are not eligible to upgrade early. My name is Shane, and I will be assisting you today regarding your most recent email.
I am sorry to say that it is not possible for us to do the upgrade. We most certainly don’t want to lose a valued customer, but we can’t break our contract with Apple. If we did this for you, we would have to do it for everyone. If we did this for everyone we would risk losing our contract with Apple, and not be able to sell iPhones at all. I understand it is a savings to cancel your contract with us, and move to another provider we certainly don’t want you to do that, but that is an option for you.
Kevin, I am sorry that we were not able to give you the resolution you were wanting. I do appreciate you being a valued Verizon Wireless customer, and I hope you have a good day!
Sincerely,
Shane
Verizon Wireless
Coordinator IRT

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