2 ideas for AppleTV: hybrid HD/blu-ray on Apple TV and a new video codec

I was impressed with the keynote but I have 2 suggestions for Apple -- one regarding Apple TV and one regarding a new possibility for movie rentals and/or quicktime and/or itunes:
1. Apple TV - to make this a truly revolutionary device, all you need to do is add a blu-ray/hd-dvd hybrid drive! Now THIS would be a breakthrough the stockholders could have put more money in for :\. You'd have rentals covered digitally through iTunes - regular format & HD, and it would 'just work' with ALL physical media too. Shortly, it would trivialize the format and precipitate the digital rental model even further because instead of paying for two players, consumers have an easy option to cover ALL bases. Once those are covered, the clarity of renting digitally becomes obvious, and iTunes dominates this arena.
2. You should look into ESPRE Solutions for your video codec and also for live streaming events through iTunes. They have a proprietary codec that can STREAM live HDTV resolutions at very low bandwidths. The latest story is here:
http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYF05925012008-1.htm
http://www.espresolutions.com/
Imagine: Next Keynote. Live. HD. They can actually make that happen for you right now.
I'm an apple user and investor - I love this company and it's products. These are just things that occurred to me during the keynote to make things even better.

As much as I would love it if the Apple TV was to have a Blu-Ray player, that will never happen. That is not what Apple is trying to do with this product. If you also look at the direction they are going, it would seem that Apple thinks everyone can do away with all types of media and just go strictly wireless and buy everything through iTunes. This is a real shame. It would appear that Apple just doesn't understand that most people, such as myself, do not want to be pushed into something they don't want. If the Apple TV had a blu-ray drive it would be the only thing I needed for my media center. Since it doesn't I have to either buy one or get something that already has it such as a PS3.

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