64bit iTunes64Setup installing in 32-bit Program Files (x86)

Is Apple's 64bit ITunes being blocked by Windows?
Why is iTunes64Setup.exe asking permission to install in 32bit app folder C:\Program Files (x86)\ in Windows 8 64-bit?
Is Apple holding back on Windows?
A weird thing happened with my latest Windows 8 system OS instalaltion (BTW on a nice platform with 8.1 Windows performance rating).
ITunes was not installed on this 64bit system only Windows and a few 64bit apps installed in C:\Program Files\.
Only music files inside the ITunes folder would play in Windows Media Player. Copy-move in-out reboot shutdown etc.
As if "ITunes footprint..."
Quoting Microsoft tier 2 engineer, who shared some thought with me today.
Did Apple or Microsoft or both activate something?
Most Bing and Google searches for "64bit ITunes" result blogs complaining of bugs, typical newbie computer owner stuff.
But today, so many bugs where no two blogers have the same problem.
Would iTunes64Setup.exe install without bugs if it used the default 64bit app folder C:\Program Files\ in Windows 8?
Hmmm, the only repeater blogs complained that music files would not play for countless reasons.
My expert query is obvious: why Program Files (x86) and not Program Files?
If ever there was a red herring, that is it: Windows 8 does not prompt permission from 64bit apps to install into 32bit resources... except with ITunes!
(example, even partially 32bit creative cloud apps like 64Photoshop prompt 64, though they place 32 components in x86\adobe)
This weird install only happens for my pc desktop adobe graphics station.
My Mac Book Pro 64bit (Applecare active) installs in the correct location.
Which kind of falls back into yet another agregious microsoft vs apple war going on?
I have to post here, because there is no Apple telephone suppport for PC screwups, of course.
Please don't let this post go public, already too much trouble.
But a serious inhouse answer would be appreciated. TIA.
Oh as I was young and easy in the mercy of his means,
Time held me green and dying
Though I sang in my chains like the sea. -- Dylan Thomas
Message was edited by: Osiyo

EXACTLY! Ditto most of Microsoft's 64bit stuff. But why the prompt to use x86 and not the 64bit folder? If most of tha APP subs are 32, fine. Is there some rule that the components needed for 64 are missing? And what's with Windows Media Player bilking on anything outside my last ITunes install - way when last year some time?
If feedback inspired by Windows tier 3 p. engs goes nowhere, why waste time in a blog. Anyway...

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