A color that's impossible on the web?

I'm mostly a print and photography person, so I have a theory about what's going on here, but in practice, I'm SOOOO stumped! Can anyone help?
I have a logo, designed in Illustrator. It uses two flat spot colors (A pantone color and a Toyo color). The PMS color is a very bright, almost neon, peachy orange. (PMS 178 M). I need to create a version of this logo for the web that looks as color-accurate as possible to the designer's original intent.
When I "save for web and devices" in AI, the color (in both the "original" and "optimized" views) goes very pink or very dull taupe-y, no matter what GIF, JPG or PNG settings I try. When I use the SWF setting, the color fidelity is pretty good, but I'm wary of providing the client a SWF file for general use where they'd usually use a GIF or JPG. (though this might ultimately be the best answer).
I've tried tweaking the color in AI, using different color models, proofing it in different ways, etc. No matter what I do, I always get web-gamut warnings that offer me no reasonable options.
There's definitely no "web safe" color that is anything like this color. But, I thought you didn't have to be "web safe" (i.e. the 216 or 256 specific colors) anymore. Shouldn't I be able to simulate this with something like #FF8875? Why won't AI save it that way? Are there colors that browsers just can't get anywhere near in a GIF but they can in a SWF file? I thought at least some browsers (like Safari) were "color-managed". I am SO confused.
Any advice, explanation, etc. would be gratefully accepted!
Thanks.
Annie

no, browser color does not have limits that Flash color lacks. You don't have your color management set up right for web design.
It's impossible to know exactly what you are doing wrong, but the fairly standard naive approach to this is to work in Adobe RGB instead of sRGB, and to have your Mac monitor set to 1.8 gamma. Either of these of these guarantee color mismatches when you strip the profile, view in a non-color managed browser, or look at the image anywhere outside color management.
Recalibrate/profile your monitor with a 2.2 gamma
Set your RGB working space to sRGB.
NOW, you can choose your hex color to match your PMS or Toyo color.
Whether you tag your images or not depends upon your specific use of the image.

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''# italic text''

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A color that's impossible on the web?

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