About vertical format (iBooks Author)

Hello people! This is my first entry, but not the first time I check for your support. This is because I can't figure something out, so you might help me a little.
This is my problem: some creative son of his/her mother decided to propose vertical covers for the electronic books, my guees is because of the display on the virtual shelf. You following me? VERTICAL
BUT, this creative son of his/her mother, decided to propose only horizontal designs inside the books. Am I the only crazy person who see this (HORIZONTAL)??
iBooks Author solve this problem with a large .pdf ugly thing. I think is a gorgeous thing to be able to design in both formats (call that a smart book? I think it's BRILLIANT!). But to make coherent designs, means to keep BOTH proposals similars. You following me?
So, let's think a little about proposing a vertical format (let's say you already did the horizontal format, or you just don't want to do it): who decided to make an infinite .pdf from start to end, scrolling it down?? Why can't I do the "figer thing" to change the pages like the horizontal version?
I have loose a great deal of my time trying to design correctly a vertical format book. Why? Because it was published that way, it was conceived that way, and it amaze me how difficult all the apps makes my life because of a single thing: a stupid vertical format. And I don't want to publish a .pdf, don't want it to look as an ugly .pdf, don't want it to look like the exported file wants it because it was not designed that way! And I'm in a corner, thinking about my little possibilities left.
Do I have to design my book with a crooked head and tell the people they must block their iPads in order to read it right, and to "scrool" the pages "upside down" istead of "right to left"? How ridiculous is that?
Forget about the rest of the apps: even if they allow me to design a vertical format, when I publish the illustrated book, all the elements will move, no matter how many times I block them. I have done it right and I have done it wrong (like exporting a full size page, image and text included), and it still bothers me how stupid the apps can behave. They are like incompetent employees: totally freaks me out.
Do I really have to design a new app  for a single illustrated vertical book with no interactions at all? It looks idiotic. But I might be the idiot here, though I don't think so (not this time)
Thank you very much and please forgive my english. Hope I make myself clear enough.

Already done. But on the iPad I only have a large vertical book, can't "change pages with the figer", but scrooling up to reach the bottom.
What do you mean with "satisfy both"? Landscape and portrait? (sorry, I really must check everything because of the language). Why I would disable portrait when I want it to be in that format (and luckily ONLY in that format)?
Poor KT, you look so helpless in your photo. I'm really sorry if I sound that dumb

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