Add multiple effects to a title and to a video

I have an edited video and inserted a title before the video starts. I would like to have the title zoom and while zooming, fade in. I apply the zoom to the begining of the title on my timeline, edit the duration and the start and end size then try to add a fade but the fade overwrites the zoom. On all the videos I found, they drag and drop the effects onto the clips on the timeline (I have to add them to either the front or back) then it appears on the Effect Controls under Video Effects. When I do it, I do not see the effect under that, I can only see the effect options when I click on the effect on the time line.
I have tried the same thing to the video itself and can only add one effect to each clip.
What am I doing wrong? How can I add multiple effects to things on my timeline?

Here is a +1 for Jim's suggestion to look into Keyframing the Fixed Effect>Motion>Scale, to create your Zoom.
You could well explore Keyframing another Fixed Effect>Opacity, to have more control over your Fade-In too.
Good luck,
Hunt

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