Added logos look pixelated and how to add a watermark?

Hey guys,
I'm having a bit of trouble. i'm trying to add a watermark with one half of the logo covering the footage and the other half the black bar. Because I need to crop the video the logo (ofcourse) gets cut in half. When I try importing the entire file as a .MOV file and then add the logo I have alot of loss in quality. Trying it in After Effects didn't help either.
Also, adding the logos and text in Premiere as a .PNG file looks pixelated even though the file is of a very high resolution. How can I fix this/

Jim,
Picture this...
You have 16:9 footage with really good stuff at the extreme right and the extreme left. SO you want to keep it that way. You also have 4:3 that you don't want to scale up. SO you use a 4:3 project. Now you have two choices. You can crop all of the 4:3 footage, or, when you get all done editing with both 16:9 and 4:3 you export the entire mixed clip as a 4:3 clip. Import that into Premiere Pro and crop the entire clip to look letterboxed. Now add a logo that happens to sit near the bottom right and some of it is over video, and some is over black letterbox.
Only none of this is relevant other than to explain that he has a problem with his logo in that it looks pixelated.
Solve the pixelation and the other explanation is not relevant.

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