Adding keywords and phrases for high search engine hits

I'm new to iWeb and most things seem to be working. I have one question and one problem, hopefully you guys can help out.
Question: how do I add html code that is not visible on the page but that will help Google and other search engines find my page using keywords, phrases, etc.? Please assume I know very little about this and need the holding hand explanation.
Problem: I have a media file portion on my website that displays pictures (working very well) and one that is supposed to show a movie (not working at all). The movie was made with iMovie and has an .m4v extension. When you click on the link for the movie it shows a blank screen on Firefox and a Quicktime logo with a big question mark on Safari. I'm attempting to view the website on my Mac with the latest Quicktime software on it but it doesn't work. Any ideas on how to fix it?
Some additional info: the hosting provider is 1and1.com and I have a Windows server package (unfortunately). Also, if I publish the site to a folder the movie area works flawlessly, it just does not work on the hosted site.
Thanks!!

You don't need to do post publication manual editing of your site to add keywords and other metadata. You can use the freeiWeb SEO Tool. If you're publishing to MobileMe you can add them after publication. If you're publishing to a commercial hosting server you'll need to publish to a folder on the desktop, run SEO and then use a 3rd party ftp client like the free Cyberduck to upload your site.
If you have to republish SEO remembers what you added and can quickly add them again before uploading.
OT

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