Adobe Analytics Reports vs Apple Analytics Reports

Hello everyone,
i'm reading the Adobe Analytics Reports on my panel but i saw the difference between that and Apple Analytics Reports (iTune store).
The total app download numers are too different:
Apple Analytics Reports: 320
Adobe Analytics Reports: 68
Why there is so many difference?
Thank you.

Please have a look at this thread: The data is different from iTunesconnect and Omniture
DPS counts the first app launch, Apple counts the app install start -- there will be a delta between users who start downloading the app and those who actually launch the app. Also take into consideration that if someone downloads the app in iTunes (desktop), Apple will count this as a download, allthough the app has not been used/started.

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