Adobe Content Viewer - Folio demo

Hi guys,
I have a question that a client ask to me and I didn't know how to properly answer to it...
I showed him a demo version of a Folio through his Adobe Content Viewer App on iPad.
Then I told him that when the Folio is finalize, we will need to publish it to the iTunes Store in order for this employees to download the app on their iPad.
But the client told me that, an other agency was just sharing the application for FREE by email.
I saw a video of Terry White explaining HOW to share a Folio with an unlimited number of people however, I still have questions :
- Will the FREE folio last forever ? If I share it with 100 people will they be able to use it all the time ?
- If I decide to publish the folio with a single edition will I be able to share this content with an unlimited number of people without using iTunes ?
Thanks in advance for your time.
Best,
J.

No way to do that through email. This was possible in the prerelease but no more. That said, the sharing system is based on email addresses. The person(s) you want to share with must have those email addresses registered as Adobe IDs.
Forever is a long long time, but there’s no time limit I know of for shared folios though the Adobe Content Viewer.
Single Edition folios must be distributed through iTunes. The only way around that is through very high priced Enterprise accounts through Adobe and Apple.
Bob

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