Adobe DPS vs. PDF Publishing

I noticed something the other day when comparion an old edition of my magazine against a DPS edition of my magazine. The quality of the DPS maazine was much higher than the other guy who just ingested a PDF that I sent him. Since this was an iPad and the FOLIO was in PDF format - I don't understand why this is. Can anyone help me on this? There are a lot of back issues that I have that would take way too long to convert to the way that DPS does digital publishing - but I'm fine with that. I just want to know why the quality of a magazine on a .FOLIO looks so much better than it does on a PDF.

I'll bet anything that the pdf wasn't optimized for viewing on the ipad, when making the pdf you can change resolution, transparency and color settings, these will all effect the display on the ipad. I'm sure adobe has tweaked the "PDF" settings in a folio to give the best possible quality.

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