AE CS3 CS4 / Motion Tracking

Hey,
I came across this little piece which is very interesting and well produced...
The author was a student at my school, and I know this was done in After Effects, all the little poping animation are simply animated gifs...
But can anyone maybe elaborate on the motion tracking process to go about creating something like this?
I know how to perform a very basic motion track but this one seems a little trickier...
There are 2 videos that use the same process (I think....)
Here :
Thanks!

He didn't use Mocha, these clips aren't too recent...
Well, I know that the animated parts were done literally by hand, stop-motions, then saved as little transparent movies or animated gifs then loaded onto the filmed video..
So you think there isn't tracking really?? How could I make something pop up a book like this, when you look at it in slow motion, the animated shapes actually change perpectives and sort of disappear into the book... Does simple motion tracking tweek the "tracking object" as its tracking area interpolates??
Thanks

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