After resetting the contents and the setting

I had a problem with my iPhone and I decided to reset the contents. I think I successfully deleted all the information, however, my resetted iPhone is not starts. The screens looks like it is updating the software but I think it takes way too long. Does any body have idea what I am facing? Should I be patent and just wait?
It has been this screen for at least 10 minutes or maybe 15.

Read this:
Resolve iOS update and restore errors - Apple Support

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